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Contacting Clients during COVID-19 #8

This is the eighth installment of the series designed for AEs to stay in contact with their current and prospective clients. Below is a sample communication for let me know if you have any questions and stay healthy!


Hello (Name),

Below and attached is the eighth installment of the ProMax marketing series. This information provides various communication channels to consider for future success.

I would very much enjoy setting up a virtual meeting with you to discuss your current strategies, review our new “stimulus package,” as well as share creative ideas others in your industry are using to entice their customers back and attract new clients. My goal is to help you develop an affordable plan using either a tiered re-opening or a rapid rebound strategy. Even if you are not ready to begin advertising immediately, I would like to work with you to prepare a customized program to implement when you are ready.

I will be contacting you soon to set up a call or virtual meeting.

(Account Representative)

PS. Here are a few questions I would like to discuss:

  • What are the communication channels you plan to incorporate to achieve a competitive advantage?

  • What position do you want to own in consumers’ minds today and four months from now?

  • What offer or promotion will you employ to increase your leads or advance sales rapidly?

  • What new competitive advantage do you want to communicate?

  • How are you going to assure customers they are safe when interacting with your business?

PSS. If you missed the other segments in this series, please let me know and I am happy to send them to you (#1: Communication is Key, Communication is Free; #2 Free or Affordable Marketing Strategies, #3 Get Involved instead of Retreating, #4 Advertising During Challenging Times, #5 Get Ready to Open Your Doors, #6 Marketing Insights from Forbes, #7 Victim or Victory?).

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