Creating & Living Your Personal Brand
Businesses create corporate brand identities to communicate their unique value to current and prospective clients, as well as to maximize opportunities in the market. Companies that develop, demonstrate and deliver on their brand promises by providing exceptional products and services on a consistent basis achieve greater success.
A PERSONAL BRAND is a combination of actions, contributions, ideas and innovation ~ value ~ consistently employed to create a persona that differentiates a person from his or her competitors. Over time, this identity becomes associated with a level of credibility, quality and service in the consumers’ minds.
Personal brands help people in crowded and complex marketplaces distinguish themselves as preferred providers.
To achieve a competitive edge, invest in establishing your personal brand. To help you create your personal brand and jump start your success, review the below example.