Selling in a Competitive Environment:
Television & Cable
One-day program, 8AM-5PM
Selling in a Competitive Environment: Television & Cable begins with teaching the “language” of broadcast (if program is not facilitated following the Selling in a Competitive Environment: Introduction to Broadcast, Radio) or a review of broadcast language (if program is facilitated following the Selling in a Competitive Environment: Introduction to Broadcast, Radio), then delves into the sales aspects of both broadcast TV and Cable. It outlines the strengths and limitations of both, provides tips on how to consult customers who spend too much on broadcast, as well as successful conversion techniques.
Television & Cable PDF |
