Media MAX /
Competitive Media Overview
One-day program, 8AM-5PM
Media MAX / Competitive Media Overview provides an overview of the most significant advertising competitors. The program provides a summary of television and cable, radio, direct mail, outdoor, yellow pages and the Internet. The art of becoming a marketing resource is discussed, emphasizing that control and influence of advertising budgets lies with the knowledgeable advertising advisor, not the competition.
Media MAX / Competitive Media PDF |
