Creating Campaigns that Sell
for Artists
One-day program, 8AM-5PM
Creating Campaigns that Sell for Artists teaches the fundamentals of working with representatives and clients to prepare effective advertising campaigns. Artists learn the basics of conducting a client needs analysis discussion, and how to turn the key information into creative solutions. In addition, participants learn the basics of advertising and marketing, as well as review the critical aspects of effective layouts. Focus is on designing ads that capture the audience’s attention, headline and copywriting basics, formulating multi-product ads, campaign development, and most importantly creating campaigns that are not simply creative but also those that sell.
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