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Selling in a Competitive Environment:
Introduction to Broadcast, Radio

One-day program, 8AM-5PM

Selling in a Competitive Environment: Introduction to Broadcast, Radio teaches the “language” of broadcast, as well as the strengths and limitations of radio, how representatives sell, and how radio can be incorporated effectively. It’s presented in an easy-to-understand, easy to-use format that will allow teams to learn how much is too much, apples-to-apples comparisons, and how to convert overspent broadcast dollars to newspaper.

Broadcast, Radio PDF

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